Its “American Idol"-esque Kidz Star USA singing competition, started last year, yielded 35,000 contestants, and in August, the imprint will begin publishing books. Since launching a moderated, Facebook-style social networking site two years ago, 1 million tween members have signed up. Sales are up 39% over the last two years.Įleven million records later, “Kidz Bop’s” increasing CD sales in an otherwise declining market have proved its kid-safe, parent-approved concept - a concept it’s successfully applying to other massive and mainstream media properties. In the midst of a shaky economy at a time of decreasing overall music sales, “Kidz Bop” is defying the market. “Kidz Bop 18” and “19” have sold 720,000 copies combined in the last year. Since 2001, when the series started, “Kidz Bop” has racked up 12 top-10 albums, including the last two discs. Age appropriateness was the founding concept of “Kidz Bop” - a decade-old compilation series that has become something of a cultural juggernaut over the last decade, hiring tween-age singers to belt out the latest chart toppers from Katy Perry, Britney Spears and other artists and deliver them to the ears of listeners while the originals are still getting FM airplay. The song is played ad nauseam on pop radio.īut it won’t appear on “Kidz Bop 20,” the latest compilation of current mega hits covered by kid singers in the bestselling CD series. Few modern songs are more disturbing to a mom than Rihanna’s raunchy hit, “S&M” - especially when it’s sung out loud by an 8-year-old.
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